price customization

price customization
марк. подгонка цены (под клиента)* (попытка максимизировать прибыль путем назначения для каждого клиента или рыночного сегмента такой цены, которая наилучшим образом отражает ценность данного товара или услуги для данного клиента или рыночного сегмента; другими словами: установление более высокой цены для клиентов или рыночных сегментов с большим спросом)
See:

Англо-русский экономический словарь.

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